About Us


Our mission is to equip consumers with knowledge and skills to manage personal resources and to participate in social and economic decisions that affect individual wellbeing and the public.


To influence consumers to become smart in their choices of personal resources.     

Value System

Our company culture emanates from our value system and beliefs.

We treat our clients with respect as they are the reason for our existence.

We are professional, reliable, trustworthy and honest.  Our corporate integrity is a critical asset and we are committed to upholding it.

We persevere to surmount obstacles with determination. We are result-driven, enthusiastic and challenges make us grow.

We are passionate about what we do; fearlessly embracing the unknown and confident in our ability to deliver results. Above all, we realise joy in our work, and in our customers.

We serve our customers with pride. We delight in presenting exceptional quality in all we offer and strive for excellence. We cherish our company, and represent it with honour.

Like a family, we are united by an unspoken pledge, bound by our convictions. We are dedicated to helping our customers at all times.



Lillian Mello

Lillian Mello has been in consumer advocacy, education and communication for the past eleven years. She started her career at the South African Human Rights Commission’s legal division responsible for human rights violations investigations, research and implementation of the Commission’s national projects. She later joined the Micro Finance Regulatory Council (now known as the National Credit Regulator)’s complaints and enforcement division where she was responsible for investigating incompliance and enforcement of the Council’s rules and regulations.

In 2002 she joined the education and communications division of the Micro Finance Regulatory Council responsible for developing and implementing financial wellness programmes and publicity campaigns with stakeholders, NGOs, trade unions,
government and the private sector. She also participated in the development, pilot and implementation of the Council’s debt counselling service.

Anto Badimo

Anto Badimo started her career as a teacher.  She then moved to join an IT company’s system support division. Her responsibilities included training, technical and functional support on the use of the Department of Defence’s medical system.
She later joined the State Information Technology Agency’s Marketing and Communication division as a Senior Public Relations Officer responsible for internal and external communication, media liaison, stakeholder liaison, events management, publications development and distribution.

In 2004, she joined the Micro Finance Regulatory Council’s communications division.  Her responsibilities included strategy development, media relations, content management and updating of website as well as events management. She spearheaded amongst others, the public relations campaign for the International African Microfinance Conference which attracted industry practitioners from over 45 countries.



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